Privacy Policy

This Privacy Policy describes how Ancestral Essence ("we," "our," or "us") collects, uses, and protects your personal information. Ancestral Essence is owned and operated by Wild Gourmet, located at XII/91, Gurudeva Lane, Ochanthuruth, Puthuvype, Ernakulam, Kerala - 682508, India. We are committed to safeguarding the privacy of our customers and visitors.

1. Information We Collect

We only collect the essential personal information required to process and fulfill your orders, receive payments, and coordinate delivery. This information is limited to:

• Customer Details: Full Name, Mobile Number, Shipping Address, Landmark, City, State, and Pincode.
• Pet Information: Details regarding your pet (e.g., dog/cat status) provided to ensure species-appropriate nutritional recommendations.
• Transaction Details: Payment status, selected bundle pack, and charged amounts. (Note: Card, Net Banking, and UPI details are processed securely and directly by our third-party payment partner, Razorpay, and are not stored on our servers).

2. How We Use Your Information

We use the collected information for the following specific business purposes:

• Fulfilling and dispatching your orders.
• Processing secure online transactions through Razorpay.
• Sharing tracking codes, order confirmations, and providing customer support directly via **WhatsApp** (+91 9633007591).
• Improving our product formulations and customer service.

3. Data Protection & Security

We implement a variety of security measures to maintain the safety of your personal information. Order and contact information is securely stored locally. We use SSL encryption on our checkout interface to protect data in transit. Payment information is securely captured directly by Razorpay, complying with Payment Card Industry Data Security Standards (PCI-DSS).

4. Strict Non-Sharing Policy

We value your trust. We **do not sell, rent, trade, or share** your personal data with third parties for marketing purposes. Your information is shared only with trusted third parties strictly necessary to perform transaction processing (Razorpay) and shipment delivery (our logistics/courier partners).

5. Cookies

We use basic cookies to maintain checkout flow states (e.g., maintaining selection states across checkout steps) and optimize landing page load speeds. We do not run invasive marketing or tracking pixels that compromise your privacy.

6. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions about this Privacy Policy or wish to request details about your stored information, please contact us:

• Entity: Wild Gourmet
• Brand: Ancestral Essence
• Address: XII/91, Gurudeva Lane, Ochanthuruth, Puthuvype, Ernakulam, Kerala - 682508, India
• Contact Support: +91 9633007591 (WhatsApp)